Dear Maggie,

We all know that it is much more cost effective to retain your customers rather than gain new ones. But how is this achieved? Well, a great part of this is by improving your customer experience. Who better to show us how to do this than Stephen Parry, International best-selling author and co-founder of See Business Differently, the world’s thought leaders in creating excellent service climates for customers.

Stephen and his team have had many successful global implementations and will help you understand the research, theory and more importantly, what you need to do. At this event, we will look at how to design and deliver a superior customer experience. You will also work with and learn from other delegates who are experiencing the same challenges as you.

To access the program information, visit www.customerexperienceforum.co.uk and book your seat now to avoid disappointment.

This is not a one-size fits all solution. While many of the principles may be common, the construction of the solution must be focused on addressing your company and its customer situations.

At the follow-on event, you will share the outcome of your project and learn how to refine and accelerate your implementation. You will know your fellow delegates well, as we work on the basis that "none of us are as clever as all of us".

We will be reviewing progress and sharing experiences across all the implementations that are designed during the sessions, and we will hear from some of the delegates who have had great success. This is an active involvement programme focused on delivery and sustainability.

My very best regards,

Maggie Wheeler
The Focus Group

PS: If you think this topic may interest other colleagues please forward and we will honour the offers we have made to you in this email.

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